The Growth of iDTV

The growth trend of iDTV, characterized as a strong and steady march towards pervasive infiltration of the home, although less precipitous than either Internet or Wireless Internet access, is an unstoppable and formidable factor in the e-gaming industry. Although this medium may not convert Internet players of today, it will attract a massive new audience with its ease of access, trust of provider and sanctioning by regulators. Initial implementations have shown overwhelming acceptance.

Well thought out implementations which deploy a tri-platform strategy, will cause significant turmoil to the current landscape of the e-gaming industry.

Factors affecting Gaming:

• Who are the major players?
  
  
• How does this tie into game players such as Xbox, Playstation, Nintendo?
  
  
• How will the key alliances evolve?
  
  
• How will this effect current operators and software licensors?
  
  
• How will this technology platform compete with Internet & wireless gaming?
  
  
• Who are the power brokers – Distribution, Broadcast, Content, Regulators, other?
  

• Understand the trend and embrace it.
  
  
• Assess your company position - Can your company play in this market? Barriers to entry are very high, Alliances/Partnerships are critical.
  
  
• Forge alliances OR Fortify your current position with a clear understanding of who your future competitors will be.