CORE SERVICES
BUSINESS EVOLUTION

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." - Charles Darwin

"A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation." - Andy Grove, Intel

Business transformations can occur from the inside-out, the outside-in, the bottom-up and top-down. Identifying trends within a sector or within a company, and planning for these changes is difficult for organizations which are necessarily focused on meeting their current business objectives on a daily basis. Increasingly with the constantly accelerating pace of change in the media, entertainment and technology industries, Cameron Thomson Group assists companies in assessing, quantifying and identifying ways to evolve and differentiate their offerings in the changing marketplace.

With a global perspective that encompasses a deep knowledge of the content industry, changing distribution networks and emerging technologies (traditional, digital and mobile), coupled with a solid grasp of financial fundamentals, CTG has helped major multinational corporations and traditional media businesses. Working closely with the executive team, CTG knowledge professionals examine your company’s core strengths and identify opportunities to help you move their businesses ahead of the competition by improving an existing strategy or by introducing new lines of business that complement these core strengths.

Cameron Thomson Group works closely with senior management to:

• Identify business priorities consistent with the corporate culture
• Find synergies within an existing corporate structure, including underutilized assets or untapped resources that can be exploited
• Understand the competitive environment to create a differentiated offering
• Suggest a modified strategy or create a new line of business
• Map out a phased plan to deploy the recommendations with benchmarks and forecasts
• Develop a comprehensive business plan, which may include financing
• Project manage the process to reduce risk to the organization or advise during the process leading to successful launch

If you are wrestling with the disruptive influence of technology on your business or if you are trying to understand how content (user-generated or original programming) can become an integral part of your network (subscriber-based, advertising-supported or mobile), the Cameron Thomson Group team is ready to help you evolve your business.