Portland, Oregon - Ensequence®, the leading provider of interactive TV authoring software and services, and the Cameron Thomson Group (CTG), the pre-eminent business development corporation focused on media, entertainment and related technologies, today announced their partnership to extend the Ensequence presence in the European and Canadian television marketplaces.
"Cameron Thomson will provide Ensequence with the relationships and industry insight necessary to increase Ensequence sales in the European and Canadian interactive media and entertainment markets," said Dalen Harrison, Ensequence president and CEO. "CTG has a wealth of experience in Europe, the United States and Canada. Given their track record and expertise, they are well positioned to extend our reach into global markets."
As it reaches out into new territories, Ensequence is building on its success in the United Kingdom and United States. Today, Ensequence cross-platform interactive TV technology powers interactive TV services in more than 20 million homes worldwide. The company's growing client list includes industry leaders in interactive TV such as the BBC, the Disney Channel, EchoStar's DISH Network, Goodby, Silverstein & Partners, MTV Networks UK & Ireland and Sky Sports.
Interactive TV is growing in Europe and Canada through the deployment of industry standards such as MHP and de-facto standards such as OpenTV. Ensequence will leverage its cross-platform, standards-based interactive TV software to help TV producers and advertisers expand their interactive TV programming to new markets worldwide.
"As consumers opt for more compelling interactive viewing experiences, the demand for interactive TV programming and interactive advertising increases, which makes Ensequence an excellent strategic partner," said Ron Thomson, CEO of CTG. "Ensequence has the broadest range of technology and experience in the interactive TV industry, which allows advertising agencies, networks and operators to optimize their interactive shows and commercials and target them for multiple geographies. The Ensequence on-Q software suites empower customers to build and deploy interactive TV shows and commercials today and take them to the platforms of the future."
About Ensequence
Established in 2000, Ensequence® is the leading provider of interactive TV software used to create, manage and broadcast interactive shows and commercials. Ensequence on-Q® software suites and professional services deliver cross-platform interactive TV capabilities to broadcasters, advertising agencies and operators worldwide. Leaders in interactive TV rely on Ensequence software and services to create and broadcast their interactive TV shows and commercials, including the BBC, MTV Networks UK & Ireland, the Disney Channel, BSkyB, Sky Sports and DISH Network. For more information about Ensequence, visit www.ensequence.com.
About Cameron Thomson Group
Cameron Thomson Group Ltd. offers a unique and powerful suite of outsourced business development solutions. By outsourcing business development activities to CTG, companies can gain immediate international exposure and access to CTG's international management team and vast network of partners. With offices in the UK, North America and Continental Europe, CTG bridges the gap between North America and European media, entertainment, telecom and IT sectors.
Drawing from its broad base of hugely experienced staff and veterans from the media, gaming and technology industries, CTG provides critical insight into direction and tactics to assist companies in transforming business ideas into prosperous commercial opportunities. CTG has proven expertise in converting relationships into revenues and partnerships into opportunities. CTG has a long track record as a sales agency for many leading media and entertainment companies both in Europe and North America. Over the years, CTG has built strong relationships with major studios, prominent media groups, investors, lenders, banks, technology companies and the entertainment community at large.