Toronto, Ontario, March 13, 2006 – SilverBirch Studios, (TSXV: SVB) (SilverBirch) announces today that it’s wholly owned subsidiary SilverBirch Studios Inc. has entered into a Mobile Content Distribution Agreement with DADAmobile Inc. for the distribution of SilverBirch’s mobile entertainment content through DADAmobile’s web site: http://us.dadamobile.com. DADAmobile Inc. is the US wholly owned subsidiary of DADA SpA, the company listed on the Italian Stock Exchange (MTAX: DA.MI) and operating the largest mobile entertainment content portal in Italy through its web site http://it.dadamobile.com. DADAmobile Inc. provides a subscription based offering which enables subscribers to access a high quality selection of mobile entertainment content.
This agreement, through SilverBirch’s international outsourced business development partner, Cameron Thomson Group (CTG), will see the entire content of SilverBirch’s catalogue of approximately 55 games and close to 3,000 ringtones made available to all DADA subscribers throughout the USA.
“We are delighted to be able to make the SilverBirch catalogue of content available to our subscribers.” said Massimiliano Pellegrini, CEO of DADAmobile Inc. “What impressed us about the SilverBirch content offering is the very high quality of games, ringtones and graphics. I am confident that these new offerings will generate significant interest and download activity within our subscriber base”.
“We are extremely excited to be part of the phenomenal growth that DADA is experiencing,” said Kevin Birch, President & CEO of SilverBirch Studios Inc. “To be able to provide our catalogue of high quality content to a dedicated community of mobile entertainment subscribers represents a strong endorsement of the quality of content that we are privileged to offer in our catalogue. I am confident that our catalogue of premium content will continue to support current subscriber interest and drive additional future growth for both organizations,” added Birch.
About SilverBirch Inc.
Toronto-based SilverBirch, through its SilverBirch Studios subsidiary, is a publisher, distributor and developer of wireless entertainment applications including games, ringtones, images and other content. SilverBirch’s application portfolio is comprised of both original and licensed intellectual properties and includes Mobiloke™, Mobile Poker Trainer, Su Do Ku, Animal Snap, Covert Solitaire, El Presidente, Free Cell Block, and others. For more information please, visit www.silverbirchinc.com
About Cameron Thomson Group
Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building successful media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums. Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK. For more information, please visit www.cameronthomson.com
About DADA Mobile Inc. and DADA
DADAmobile Inc. is the US wholly owned subsidiary of DADA S.p.A. (www.dada.net), offering mobile entertainment products & services to the US market.
DADA is the Italian leading provider of web and mobile community & entertainment services. Its offer includes a wide range of paid “Community & Infotainment” products and services, which can be enjoyed both via web through the Group’s brands www.superEva.com and www.dadamobile.com, and via mobile, via PSMS connections with all Italian carriers ( h3g, TIM, Vodafone, Wind) and/or through the presence in the new generation carriers’ decks ("TRE", Vodafone Live! and "iMode") and via landlines, through the voice portal in collaboration with Telecom Italia. Today, the “superEva” Community & Dating services (www.superEva.com) and “Dadamobile” (www.dadamobile.com) are available, in addition to Italy and the US, also in the UK, Germany, France and China.
DADA is listed on MTAX of the Italian Stock Exchange and heads a Group of companies all offering web solutions within which the subsidiary Register.it S.p.A. (www.register.it), leader in the management of privates and companies online presence.
For further information, please contact:
Kevin Birch - CEO
SilverBirch, Inc
Tel: (416) 621-6711 x 26
Email : kbirch@silverbirchstudios.com
John C. Daldin – Director of Sales
Cameron Thomson Group
Tel : (416) 350-5009 x 5596
Email : jcd@cameronthomson.com
Chiara Ronchetti – External Relations
DADA Group
Tel: +39 0254027718
Email: chiara.ronchetti@dada.net
Antonella Stellacci – US Marketing Director
DADAmobile Inc.
Tel: (646) 278-6729
Email: antonella.stellacci@dada.net
