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For Immediate Release

SCALA Partners with Cameron Thomson to Bring Art and Culture to Broadband Markets

Italian Multimedia Publisher Enlists Media Business Development Powerhouse in Transitioning Business to Next Generation



May 28, 2001, Florence, Italy
- SCALA Group S.p.A., Italy's leading multimedia design and publishing company and the owner of Europe's most extensive library of art images, today announced its appointment of Cameron Thomson Group Ltd., the pre-eminent provider of business development solutions to the media and entertainment industries, as its international business development agency. Under the arrangement, Cameron Thomson Group will drive SCALA's corporate development and product definition strategy as the company evolves its business into interactive TV and broadband markets.

SCALA's legacy of achievement is in utilizing traditional media assets and leading edge technology to create state-of-the-art business solutions for education, publishing, communications and e-business. Given these impressive foundations, Cameron Thomson Group will be instrumental in developing products, applications and ventures that leverage SCALA's production capacity and core assets to address Broadband, Digital Television, Web-enhanced television, the Internet and the wireless content industry.

"SCALA is growing at an unprecedented rate, and we are committed to transitioning our products and services to address the evolving digital distribution platforms. Cameron Thomson Group's expertise and guidance will be critical to maximizing the value of our assets in this expanding market", states Alvise Passigli, Vice President and CEO of SCALA Group. "We are excited to be working with the Cameron Thomson team to transition our business in order to better serve our clients in the future."

SCALA Group provides interactive multimedia and e-learning solutions to an extensive list of prominent European businesses and services, publishers, agencies and TV networks around the world. Feature clients including L'Espresso Group and e-Biscom represent just a few of SCALA's key customers in the interactive domain, and the company anticipates announcing initial deals in the broadband sector shortly.

About SCALA Group

Based in Florence, Italy, SCALA Group S.p.A. is a world leader in the design and production of audiovisual content solutions, drawing on its vast archive of art, culture and tourism related images, and its associated multimedia resources.

SCALA's unparalleled picture library includes over 130,000 proprietary color images, representing an inexhaustible source of rich media content. SCALA multimedia libraries include digital video, film strips, animations and 3D reconstructions, multilingual texts, audios, original music, and pictures spanning all fields of culture to form one of the largest digital banks of cultural assets (over 400,000 items) in the world.

SCALA Group's strength is in the integration of its own assets with the most advanced digital technologies, applied both to the contents and to the services on offer. In particular, SCALA Group, through its e-business division, has built an enviable reputation for planning, design and implementation skills in the fields of web design, e-commerce, web marketing and e-learning, through its associated company E-DUCATION.IT.

SCALA Group is based in Florence, Italy with branch offices in London, New York, Tokyo and Paris.

Contact SCALA Group at www.scalagroup.com, on +39.055.623311 or directly via e-mail at scala@scalagroup.com.

About Cameron Thomson Group

Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building successful new media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums.

Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK. As part of its core offering, the company is engaged in arranging financing for a growing list of media and entertainment oriented businesses. Cameron Thomson Group has established an enviable track record in financing start-up, early-stage companies, mature businesses and motion picture productions and other media projects.

Cameron Thomson Group is privately held with strong board representation from the film and television, technology, music, and investment industries.

Contact Cameron Thomson Group at www.cameronthomson.com , or on 416.350.5009, in Italy on (+39) 02.806168.613, or in the UK at (+44) 0207.284.1094.

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Media Contact: Scala Group
Press Relations: Alvise Passigli
Ph: +39.055.623.3210 Fax: +39.055.623.3280
E-mail:scala@scalagroup.com

Media Contact: Cameron Thomson Group
Press Relations: Tel: 416.350.5009 or +39.0348.476.2627 or +44.07900.124797
E-mail: press@cameronthomson.com