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NEWS RELEASE For Immediate Release UK's NHS Selects MMTV to Develop and Run ITV Information ServiceCheltenham, UK - 5 January 2004 - The UK's National Health Service (NHS) has announced the selection of ITV applications developer, MMTV, to develop and run its long-planned, "walled-garden" ITV health information service, NHS Direct Digital TV. MMTV, which is best known for its work on ITV job-hunting service, the Job Channel, will partner with PA Consulting (will provide project management and quality assurance expertise) and Nomensa (specializes in designing and testing interactive services for usability) on the project. According to the NHS, which plans to invest £15 million in the new service over the next 3 years, NHS Direct Digital TV will provide viewers of the UK's DTV platforms with information on NHS services (for example, listings of doctors, dentists and pharmacies); an "encyclopedia" of illnesses and conditions, tests, treatments and operations; "self-care" advice on treating common health problems; tips on healthy living; and information on "hot" health topics. The service, which will also feature images and video clips, will be rolled out on the UK's various DTV platforms in stages, starting this summer, and, according to the NHS, will be widely available by the end of the year. While the service will initially provide only information, the NHS says that it will eventually offer transactional capabilities, allowing viewers, for example, to order repeat prescriptions. About MultiMedia
Television PLC About MMTV MMTV is a leading digital television solutions agency that was formed in 2001 to meet the growing demand for experienced design, build and consultancy experts in the interactive digital television environment. As a leader in its field, MMTV designs and builds services for major private and public sector organisations, clients having included: Flextech, AMP Pearl, Britannia Music, Cancer Research UK, Basildon District Council, Hertfordshire County Council, and the Athena Consortium. MMTV is formally endorsed by all the major interactive television platforms - ntl:home, Telewest and Sky - and is recognised by the UK's leading cable providers as being the preferred supplier for the UK's 442 Local Authorities as they look to achieve the Government-set target of delivering all government services electronically by 2005. Furthermore, as part of the Athena Consortium, MMTV was responsible for designing and managing the world’s first interactive digital television voting pilot on cable TV. This took place in the Swindon Borough Council local elections in April 2003. About The Job Channel The Job Channel is the UK's number one recruitment platform for Interactive TV, listing thousands of vacancies at any given time. Currently reaching a potential audience of 19 million viewers, a job seeker now looks for a vacancy on the Job Channel on average every five seconds. The Job Channel can be accessed via Sky Active, ntl:home, Telewest Broadband, and Yes TV. It is also accessible via the web (www.jobchannel.tv) and WAP (wap.jobchannel.tv). Companies that have used The Job Channel include ASDA, BMW, BSM, B&Q, The Daily Express, The Post Office Ltd, Rentokil Initial and Sainsbury's. This year, The Job Channel has signed up major brands such as Royal Bank of Scotland, The Royal Navy, RAC, Bibby, Butlins, Phones4U and Powergen. For Further Information Contact: Mindy Dooa / Toby Hall GTH Media Relations Tel: 020 7467 0607 Mob: 07956 599 864 / 07713 341072 Email: mindyd@gth.co.uk / toby@gth.co.uk Angus Drever MultiMedia Television PLC Tel: 01242 53450 ## |
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