NEWS RELEASE

Montreal, Canada - September 10, 2007 - IPEX TV ®, providers of the leading B2B E-commerce marketplace dedicated exclusively to buyers and sellers of multiplatform video programs, and the Cameron Thomson Group (CTG), the pre-eminent business development corporation focused on media, entertainment and related technologies , today announced their partnership to extend the presence of IPEX TV in the European and Canadian television marketplaces.

“Cameron Thomson will provide IPEX TV with the relationships and industry insight necessary to increase IPEX TV sales in the European and Canadian interactive media, mobile video and traditional film and television markets. T he fast changing business of media sales and distribution requires that we work with the best in the business, ’’ stated Paul Allard, CEO of IPEXCO, the parent company of IPEX TV. “CTG has a wealth of experience in Europe, the United States and Canada. Given their track record and expertise, they are well positioned to extend our reach into global markets.”

“I believe IPEX TV’s focus on ‘media-rich sales and marketing tools’ such as web-based video trailers and sell sheets, will inevitably widen the sales funnel for both content producers and distributors, closing the gap between buyer and seller, causing buyers to react more quickly to content opportunities.” said Ronald Thomson, President of Cameron Thomson Group.” It enables intelligent matchmaking between those who have rights to distribute content and those who are looking for particular material to fill out their program schedule or lineups. We believe IPEX TV is an essential tool, not only for those buyers attending traditional markets like MIPTV, but also for those covering emerging markets such as mobile video, VOD and broadband tv. This is good news for anyone who controls content libraries because it makes the process of selling content so much more cost-effective and efficient, which is often difficult for those with large catalogues.”

Cameron Thomson and IPEX TV will be presenting these services at upcoming program distribution markets relevant to the international film and television community in the coming months.

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About IPEX TV

IPEX TV ™ is an online B2B film and video marketplace serving all distribution platforms: from cable, to home video, to the web, to mobile. Distributors post listings, sell sheets, images, and trailers to a rapidly expanding database using simple online tools. Film and video buyers use IPEX TV to search for titles, organize them into portfolios, share them with their buying team, and to contact distributors directly. Since its launch at MIPTV in April of 2007, IPEX TV has attracted both an impressive roster of film and video distributors, as well as a prestigious list of film and video content buyers representing over 50 countries.

In September of 2007, IPEX TV announced a new suite of ‘agency-style’ premium digital marketing services dedicated to helping film and video distributors reduce marketing costs by leveraging the power of the web. Thanks to IPEX TV’s unique understanding of what the web can offer the film and video industry, their new service has already met with keen interest from a number of high profile clients.

IPEX TV™ is operated by IPEXCO, a division of Alternative Media Initiative, a privately held company based in Montreal, Canada with offices in Paris and Geneva.

Website http://www.ipextv.tv

About Cameron Thomson Group

Cameron Thomson Group (CTG) is the pre-eminent provider of Outsourced Business Development Solutions for the Media / Entertainment and Technology sectors. By outsourcing business development activities to CTG, companies can gain immediate international exposure and access to CTG's international management team and vast network of partners. With offices in the UK, North America and Continental Europe, CTG bridges the gap between North America and European media, entertainment, telecom and IT sectors.

Drawing from its broad base of experienced staff and veterans from the media, gaming and technology industries, Cameron Thomson provides critical insight into direction and tactics to assist companies in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has proven expertise in converting relationships into revenues and partnerships into opportunities. Cameron Thomson has a long track record as a sales agency for many leading media and entertainment companies both in Europe and North America. Over the years, the company has built strong relationships with major studios, prominent media groups, investors, lenders, banks, technology companies and the entertainment community at large.

Website: www.cameronthomson.com