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NEWS RELEASE For Immediate ReleasePrisma iVentures Teams Up with Cameron Thomson Group for Launch of Interactive Gaming Spin-offSports Marketing Powerhouse Harnesses Media Business Development Boutique in bringing Interactive Betting Service to the International iTV MarketplaceMay 8, 2001, London, England - Prisma iVentures, the sports new media arm of the Kirch Group, one of Europe's leading media companies and sports rights organizations, today announced its appointment of Cameron Thomson Group Ltd., the pre-eminent provider of business development solutions to the media and entertainment industry, as corporate finance advisor to Global Interactive Gaming Ltd., Prisma's next-generation Interactive TV and Internet gaming enterprise. UK based Global Interactive Gaming unites two of the world's greatest passions; sports and betting. Drawing on its combination of leading edge patented technologies, and its background in sports rights management, Global Interactive Gaming will provide in-run, balanced pool, interactive wagering services across the full range of current and future interactive media. Consumers will use the service in conjunction with live broadcast sports events, via interactive television, web-enhanced television, the Internet and mobile devices. Given Global Interactive Gaming's recent growth and the continuing expansion of the international gaming industry, Cameron Thomson Group's involvement will be instrumental in fuelling the launch of the company's unique service across iDTV platform providers in the UK, and internationally in accordance with the company's aggressive roll out plans. "Global Interactive Gaming has occupied an explosive niche in the Interactive TV market", states Cees Zwaard, CEO of Global Interactive Gaming, an iDTV industry veteran. "Our service targets mass market, high frequency, low stake betting, providing the foundation for a total viewing experience. As a natural extension to the lottery market, we enhance the experience of watching a sporting event by attaching a financial component to arouse the viewer's interest. Our revolutionary approach offers an order of magnitude paradigm shift in this expanding marketplace." "Prisma iVentures is dedicated to introducing Global Interactive Gaming's service on digital television platforms in the UK in 2001, and Cameron Thomson Group's input will be invaluable in helping us achieve our targets as scheduled", said Peter Sprogis, CEO of Prisma iVentures. "We are working diligently with the Cameron Thomson team to build the right financial infrastructure to take the company forward. Global Interactive Gaming is a strategic part of Prisma iVenture's growing portfolio, and we are committed to its success." Global Interactive Gaming is already in advanced discussions with UK digital television platform providers and anticipates announcing its initial carriage deals shortly. About Global Interactive Gaming and Prisma iVentures Global Interactive Gaming Ltd. is the brainchild of Prisma iVentures, and MultiSport Games Development, Inc. of Delaware. Prisma iVentures is the dedicated digital services company created by the international sports marketing company Prisma Sports & Media AG. Taurus Sports GmbH, a wholly owned subsidiary of KirchMedia, is the majority shareholder of PiV, Ltd. MultiSport Games Development is owned by Chuck Blazer, a leading member of the international soccer world, and a prominent figure in international sports. Prisma iVentures was founded in 1999, to serve rights holders by creating and developing a portfolio of new media companies that focus on different aspects of the digital distribution and production of sports content in the future. Prisma iVentures' remit is to develop projects for broadband technologies, digital television and advanced wireless applications, marrying the existing world of sports content with new delivery systems that can enhance the way sport is delivered to consumers. Prisma iVentures draws great strength from Prisma's role as a leading sports media and marketing company. This provides access to content, particularly top quality football content essential to the successful development of sports-related new media businesses. Prisma's key project is distribution of the television rights to the 2002 and 2006 FIFA World Cupœ in Europe. Prisma iVentures is based in the United Kingdom. The appointment of Peter Sprogis, founder of Prisma Sports & Media AG, as Chief Executive Officer of Prisma iVentures reflects the commitment he has shown to developing Prisma's significant lead in new media applications for sport. In addition to its shareholding in Global Interactive Gaming, Prisma iVentures has a shareholding in Worldzap, a company focused on distributing broadband sports content to wireless devices. Contact Prisma iVentures at www.prismasports.com/iventures or at +44.0207.070.1800. About Cameron Thomson Group Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building successful new media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums. Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK. As part of its core offering, the company is engaged in arranging financing for a growing list of media and entertainment oriented businesses. Cameron Thomson Group has established an enviable track record in financing start-up, early-stage companies, mature businesses and motion picture productions and other media projects. Cameron Thomson Group is privately held with strong board representation from the film and television, technology, music, and investment industries. Contact Cameron Thomson Group at www.cameronthomson.com , or on 416.350.5009, in Italy on (+39) 02.806168.613, or in the UK at (+44) 0207.284.1094. ####
Media Contact: Cameron Thomson Group
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