NEWS RELEASE

Cameron Thomson Becomes European Business Development Partner for ExtendMedia

Innovative Software Provider to Video Network Operators and Content Providers Collaborates with Cameron Thomson for European Roll Out of OpenCASE(TM)

Toronto, Canada and London, UK (CCNMatthews - Dec. 3, 2004) ExtendMedia, a leading provider of software solutions to video network operators and content providers, today announced that it has named Cameron Thomson Group Ltd. as its European business development partner. Under the arrangement, Cameron Thomson, the leading provider of business development solutions for the media and entertainment industries, will assist ExtendMedia in introducing OpenCASE, ExtendMedia's flagship content services management solution, to the European media and broadcast marketplace.

OpenCASE(TM) is a carrier-grade enterprise software solution that allows video service providers to launch better, more intuitive consumer content services. OpenCASE's sophisticated back-office tools provide the operational infrastructure for service providers to transform disparate assets into managed content services. For 'triple-play' operators (telco's, cable and satellite networks, mobile operators), OpenCASE enables the commercialisation of content services seamlessly across multiple network infrastructures, platforms and consumer devices. For content providers (studios, distributors, media producers), OpenCASE provides a platform for cross-channel content service delivery, and empowers the creation of more direct relationships between the content provider and end user.

"We are excited to be working to help ExtendMedia expand its global reach for OpenCASE. ExtendMedia has been an innovator in the digital media arena for over 15 years and we feel they have developed an excellent product in OpenCASE that addresses the complex needs of network operators and content providers alike. When faced with a buy or build decision, service providers gain significant value in harnessing OpenCASE, reducing time to market and development expense. OpenCASE represents a powerful engine for European service providers, providing them a seamless and unified view of the customer", said Ronald Thomson, President of Cameron Thomson Group.

"We look forward to penetrating new markets successfully as a result of our relationship with Cameron Thomson Group," commented Keith Kocho, CEO of ExtendMedia. They were a clear choice for us - not only for their specialized expertise in Europe, but also for their track record in building successful companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution media. We believe Cameron Thomson is well positioned to assist us in creating acceptance for OpenCASE's state of the art and highly innovative solutions in the European and UK markets.

About ExtendMedia Inc.

ExtendMedia(R) is a leading provider of software solutions to the
digital content and media industry. For nearly 15 years, we have worked with communication and media companies such as Cablevision, ESPN, Sony, BCE and Tribune to help them drive revenues and retain customers by delivering intuitive content and communication services. Our flagship product, OpenCASE(TM), continues that mission by enabling providers to transform disparate products and assets into managed content services
across multiple networks and consumer devices.

About Cameron Thomson Group Ltd.

Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building
successful media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums.

Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK. As part of its core offering, the company is engaged in arranging financing for media, entertainment and IT companies. Cameron Thomson Group has established an enviable track record in financing start-up, early-stage companies, mature businesses, motion picture productions and other media projects.

-30-

FOR FURTHER INFORMATION PLEASE CONTACT:
ExtendMedia
Erik Davis
+1 (416) 535-4222 x2276
edavis@extend.com
www.extend.com
or
Cameron Thomson Group Ltd.
Tracey Thomson (In the UK)
+44 (0) 207-659-1191
tt@cameronthomson.com
or
Cameron Thomson Group Ltd.
Enrico Amiotti (In Italy)
+39 (0) 2-236-0575
eamiotti@cameronthomson.com
or
Cameron Thomson Group Ltd.
Andrea Poptsis (In Canada)
+1 (416) 350-5009
andrea@cameronthomson.com
www.cameronthomson.com