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NEWS RELEASE
For Immediate Release
De Agostini Editore Launches Web TV Service - DeaByDay.tv
Milan, Italy - February 25, 2009 - De Agostini Editore, the publishing division of De Agostini Group S.p.A., one of Europe’s leading multi-national media corporations, through its collaboration with Cameron Thomson Group Ltd., the pre-eminent business development corporation focused on media, entertainment and related technologies, today launched De Agostini’s Deabyday.tv WebTV service. http://www.deagostini.it/deaweb/it/comunicati.
“Cameron Thomson has provided us with a necessary strategic assistance to enter this exciting new venture in on-line content distribution, and we are relying on their expertise to help us launch our first two broadband channels in English and Italian. The new channels will focus on our traditional thematic subject areas like Do-It-Yourself, travel, food, lifestyle and family health-oriented subjects,” said Pierfrancesco Gherardi, Corporate Director of Business Development. “CTG has a wide-ranging wealth of experience in the digital media markets in Europe, the United States and Canada. Given their track record and expertise, we are pleased to have them join us in this important initiative.”
DeAgostini Editore operates 30 countries and publishes popular reference, how-to guides, cookbooks, travel guides, and other special interest courses catering to people’s hobbies, interests and passions in 13 languages. Its audience ranges from fans, collectors and afficiandos to content of interest to a general audience of children and teens. Working closely with Cameron Thomson since 2006 in evolving its largely print-based business into the digital realm, De Agostini sees an enormous potential in on-line media based on an advertising-supported model.
“With the success of Youtube, and the imminent launch of services like Joost, Babelgum and VeohTV, consumers are turning more and more to broadband for their video information. The content they want is available on-demand, allows them the opportunity to interact and if it means they can watch it for free, they are prepared to watch a short advertising message beforehand,” said Ron Thomson, CEO of CTG. “De Agostini has been offering its worldwide audience the broadest range of popular information for more than a century. As we move into the 21 st century, converting that expertise into broadband television content is a natural extension for De Agostini. We are delighted to be partnering with De Agostini Editore as they enter this important next phase of their business. ”
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Al Via La Nuova Web TV di De Agostini Editore www.deabyday.tv
25 febbraio 2009
E’ già online all’indirizzo www.deabyday.tv la nuova web tv del Gruppo De Agostini che propone una ricca offerta di contenuti video e di approfondimenti con l’obiettivo di raccontare, con un linguaggio chiaro e leggero e un taglio pratico e funzionale, il “come fare” tipico di molte situazioni della vita quotidiana.
DeAbyDay recupera gli elementi distintivi della storia di De Agostini - la divulgazione e la trasmissione di conoscenza sul “saper fare” – per farne strumenti e racconti per la vita quotidiana di oggi, con le sue molteplici esigenze di risposte a dubbi pratici e la sua sempre più sfaccettata gamma di modi per vivere il proprio tempo in casa e fuori, con se stessi e con gli altri.
DeAbyDay parte con un bouquet di 3 canali: Step One – Come fare quasi tutto (Cucina, Casa, Fai da te, Style & Beauty, …), Baby Kit – Come nascere genitori (Gravidanza, primi mesi di vita del bambino, Svezzamento, Giochi …), Secret Corner – Sguardi dietro l’angolo (I lati nascosti di città, iniziative, mestieri e passioni. Ecosostenibilità, ecologia e low cost…), proponendo circa 60 episodi in totale, per arrivare entro dicembre 2009 ad ampliare la propria offerta fino a 10 canali, con circa 250 clip.
I tre canali tematici sono organizzati in serie composte da 5/6 episodi ciascuno, corredati da una ricca offerta di contenuti di approfondimento e da blog in cui scambiarsi opinioni e idee con gli altri utenti, la redazione e gli esperti.
Il formato video propone un inedito mix di sit-com e reportage, combinando intrattenimento e “istruzione” in brevi clip prodotte ogni settimana ad hoc per DeAbyDay da una videofactory dedicata ed attingendo per i contenuti di approfondimento all’immenso patrimonio editoriale e al network di esperti De Agostini.
DeAbyDay lancia il proprio sito portando avanti le positive collaborazioni con You Tube e MSN Video grazie alle quali l’audience della rete ha già avuto modo di manifestare il proprio gradimento.
La pubblicità su DeAbyDay.tv sarà gestita da Pixel Advertising.
DeAbyDay è un progetto di De Agostini Editore S.p.A. realizzato e gestito dalla divisione Digital De Agostini che è la business unit, guidata da Pierfrancesco Gherardi, dedicata a sviluppare la presenza De Agostini nei canali digitali: Internet, televisione digitale e piattaforme mobile.
De Agostini Editore S.p.A., controllata al 100% da De Agostini S.p.A., è una multinazionale italiana leader nella creazione di contenuti, prodotti e servizi, opera in 30 Paesi e pubblica in 13 lingue. De Agostini Editore ha responsabilità di coordinamento e di gestione strategica, in Italia e nel mondo, di tutte le realtà operative del Gruppo De Agostini nel settore editoriale.
Le sue attività sono organizzate per mestieri: Collezionabile, Vendite per corrispondenza, Grandi Opere di Cultura Generale, Libri e Cartografia, Scuola, Digitale.
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About De Agostini Editore
De Agostini Editore S.p.A. publishes in 13 languages and in 30 countries with activities focused on the sharing and imparting of knowledge. De Agostini Editore is responsible for coordination and strategic and operational management, in Italy and world-wide, of all the Group operations in the publishing sector, organized into the following business areas:
- Partworks : Editorial products published either weekly or biweekly that build into a complete work of reference on a wide range of popular subjects – including the arts, history, geography, cooking, DIY and courses in languages, computers cinema or music collections.
- Direct Marketing : Currently the world leader in direct sales of publishing products. The product range includes books, factfiles and information sheets, collectibles, videos and multimedia products.
- General Reference : General Italian reference publications ranging from encyclopaedias and dictionaries to essays and literary classics. Through its UTET division it has been publishing the most comprehensive reference works in Italy since 1791.
- Books and Cartography : Products include illustrated books, tourist guides, atlases and geographical maps.
- School texts : De Agostini Editore is a key player in Italy's school and education market, preparing textbooks and lesson plans complete with a wealth of tools available to teachers and students.
- Magazines : Publications include: Amadeus, Speak Up, ¿Qué tal?, Archeo, Pharaon, Medioevo, Noir, Autocar, Crociere, Yacht Capital, Yacht Design and Yacht Digest for boat and sailing enthusiasts
For more information on De Agostini Editore please visit www.deagostini.it
About Cameron Thomson Group
Cameron Thomson Group Ltd. offers unique and powerful business development solutions. By outsourcing business development activities to Cameron Thomson, companies can gain immediate international exposure and access to Cameron Thomson's international management team and vast network of partners. With offices in the UK, North America and Continental Europe, Cameron Thomson bridges the gap between North America and European media, entertainment, telecom and IT sectors.
Drawing from its broad base of experienced staff and veterans from the media, gaming and technology industries, Cameron Thomson provides critical insight into direction and tactics to assist companies in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has proven expertise in converting relationships into revenues and partnerships into opportunities. Cameron Thomson has a long track record as a sales agency for many leading media and entertainment companies both in Europe and North America. Over the years, the company has built strong relationships with major studios, prominent media groups, investors, lenders, banks, technology companies and the entertainment community at large.
Website: www.cameronthomson.com
De Agostini Editore Contact:
Pierfrancesco Gherardi
Corporate Director, Business Development
Tel : +39 (02) 38086248 |
Cameron Thomson Group Contact:
Ronald Thomson
President
Tel: +39 031 400835
E-mail: rt@cameronthomson.com |
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