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Cameron Thomson Entertainment Building Scala TV's Brand Through Artful Deal with MoMA

March 20, 2002, Toronto - Scala TV, the television co-production partnership between Cameron Thomson Entertainment and SCALA Group, is the big winner in a recent deal reached with The Museum of Modern Art, New York (MoMA).

The deal recognizes SCALA Group as the exclusive agent for the worldwide distribution and marketing of images reproducing works in the MoMA collection. It also makes available images from MoMA, the world's pre-eminent museum of modern art, for use in a unique new brand of television programming featuring SCALA Group content.

Cameron Thomson Entertainment is spearheading the new slate of series, six of which are currently in development, the first of which is scheduled for production this summer. In developing these series, Cameron Thomson Entertainment and Scala TV will have unlimited and unprecedented access to images of virtually every surviving important work of art from the Renaissance to present day - a stunning array of resources that have never been afforded a single production studio before.

The addition of the MoMA catalogue to the SCALA Group Archives, Europe's most extensive library of art images, is paramount to Cameron Thomson Entertainment's vision for the series. The agreements with SCALA Group and, now, MoMA, ensure that art and culture throughout the ages, including contemporary and modern works, will be the cornerstone upon which this bold new brand of convergent television entertainment is created.

"It's an exciting process; we're literally lifting whole worlds off of the page, breathing new life into images that, until now, have been static and two-dimensional," said Ron Thomson, President of Cameron Thomson Entertainment. "We're telling the stories behind the art and using the art to tell the stories. We're uncovering hidden treasures -- fresh, compelling and very human stories that have to be told."

Cameron Thomson Entertainment recently announced that the themes for its first six series under the Scala TV banner will include: Art and Eroticism, Gods and Monsters, and Lost & Stolen Art Treasures.

About Scala TV

Under the direction of Cameron Thomson Entertainment and using the assets of SCALA Group, Scala TV is a whole new brand of ground-breaking arts and culture focused television entertainment. Scala TV infuses motion into exquisite but static images, bringing great works of art to life through compelling storytelling. Scala TV produces quality and intelligent convergent programming for a world audience.

About The Museum of Modern Art (MoMA)

The Museum of Modern Art's collection includes a full spectrum of late nineteenth-century, twentieth-century, and contemporary art works. Its many masterpieces include some of the best-known works by Cezanne, Chagall, Dali, Gauguin, Van Gogh, Kahlo, Kandinsky, Matisse, O'Keeffe, Picasso, Pollock, and Warhol, along with works by other artists of equal significance. In addition to painting and sculpture, MoMA possesses extraordinary holdings of drawings, film and media, photography, prints, and illustrated books, as well as one of the most complete architecture and design collections in the world, spanning Art Nouveau to the present day.

About SCALA Group

The SCALA Group Archives, the Picture Library founded in 1953 on the initiative of the great art historian Roberto Longhi, constitutes a source of colour reproductions of works of visual art from all over the world and from every period and artistic current. Its 150,000 colour transparencies comprise 80,000 different works: from painting to sculpture, from travel to the decorative arts and archeology, that have been collected from galleries in Europe, Russia, Egypt, the United States, and the Near and Far East.

SCALA Group is based in Florence, Italy with branch offices in London, New York, Tokyo and Paris.

Contact SCALA Group at www.scalagroup.com, on +39.055.623311 or directly via e-mail at scala@scalagroup.com.

About Cameron Thomson Entertainment

Cameron Thomson Entertainment Ltd., a division of business development powerhouse Cameron Thomson Group Ltd., is based in Toronto, Canada, with offices in Milan and London. The Scala TV brand of television programming underscores Cameron Thomson Entertainment's focus as a leading entertainment studio specializing in international lifestyle, drama and documentary television for world audiences.

For more information on Cameron Thomson Entertainment, contact Michael Applebaum at 416.350.5009, fax at 416.368.5454 or email at michael@cameronthomson.com.

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