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NEWS RELEASE

Barter S.p.A.


FOR IMMEDIATE RELEASE

Barter Teams With Cameron Thomson For International Expansion

Milan and Toronto — June 2, 2010 — Barter S.p.A., producers of the successful motion picture “Il Divo” and many of the most popular youth-oriented shows on Italian television, has entered into a relationship with Cameron Thomson Group to package and distribute Barter’s catalogue of television formats, and to broker international coproduction deals in film, television and new media. Cameron Thomson Group will extend Barter’s branded entertainment offerings into the international market.

Barter was founded in 1993 and is well-known for its innovative approach to multiplatform production, extending the television experience to online components, contests and events with broad audience appeal. Cameron Thomson Group has an international reputation as a leading outsourced business development partner in media, entertainment and technology known for its thought-leadership in emerging business models for media companies. Together they will take Barter’s existing and new production concepts to an international audience by forging partnerships with distributors, broadcasters, sponsors and independent production companies interested in localizing entertainment that has already proved highly successful with audiences.

Barter president Gianluigi Gardani said “We look forward to working with Ron Thomson and his team, who bring an appreciation of our sensibility to the international scene. We feel our companies are a good fit for each other”. Cameron Thomson Group president Ron Thomson said “We appreciate Barter’s innovative style and believe strongly that Barter’s programs have international appeal. We think that the international marketplace is ready for what Barter has to offer, and will be proud to help them build a global audience.”

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About Barter S.p.A.

Founded in 1993, Barter is one of today's leading companies specializing in the production and distribution of TV, Cinema, Advertising and New Media. Utilizing its powerful content development approach, Barter has built a successful legacy in producing a wide array of programs, formats and entertainment targeting both satellite and standard television across Europe. Barter's innovative programming ranges from infotainment magazines to in-depth specials, documentaries to music shows, and sitcoms to reality games.

Visit www.bartertv.it


About Cameron Thomson Group Ltd.

Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building successful media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums. Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK.

For more information, visit www.cameronthomson.com.

Barter Contact:

Gianluigi Gardani, Amministratore Delegato
Tel: +39.02.34.53.10.40

 

Cameron Thomson Contact:

David Plant, VP Media & Entertainment
Tel: +1 (416) 350-5009 ext. 3607